To keep our brands amongst the most loved, Elanco has a constellation of brand protection strategies. To protect the integrity of our brands, we implement brand protection measures to help mitigate illicit trade, such as counterfeit products, foreign products unauthorized for sale in the U.S., and tampered or repackaged products.
The internet is a great resource for consumers to conveniently obtain products and solutions for many of the health and well-being needs of themselves, their families and pets. Unfortunately, the internet also proliferates the sale of illicit goods and services by cultivating an anonymous and global marketplace for illegal trade, further perpetrating counterfeit products and fraudulent retailers.
Fighting to protect brands is a complex problem that no single company can resolve alone. Companies, including Elanco, collaborate with government entities, law enforcement agencies, trade associations and other organizations around the globe and cross-industry to help ensure consumers receive genuine goods. It is a holistic approach, like this, focused on the health and well-being of people and pets that help get us closer to a solution. We all play an important part in the brand protection fight.
How can you protect yourself when purchasing Elanco Pet Health products in the U.S.?
Use our Where to Buy tool to purchase from veterinary clinics, e-commerce sites and pet retailers near you that source authentic over-the-counter pet health products directly from Elanco. If you are located in the U.S. and are purchasing Elanco pet products from sites other than those listed in the Where to Buy tool, please be aware that these sites may purchase the products they sell from a source unknown to Elanco.
